Stitchcrafts
Feb. 21st, 2008 12:55 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
louiseluxSo, using the theory of friendlist knows all, and in the interests of research for my job: does anyone have any idea about the general growing or fading popularity of stitchcrafts (not including knitting)? By stitchcrafts I mean crosstitch, tapestry and needlepoint. I bandy these words but I'm by no means an expert.
This market isn't well covered (or actually, at all) by market research, mostly I think because it's so fragmented. A company I'm working with maintains that it's not a healthy market but it doesn't have much to back this up with, and now I'm curious. I know knitting has had a big resurgence in the last few years and so I'm faintly surprised he said this about stitchcrafts. That said, I have no idea how much knitters overlap with people who enjoy needlepoint or crosstitch, or vice versa.
As an aside, never having thought about doing anything of this kind before, I really rather like this William Morris tulip and rose design and could imagine sitting about in the evenings sewing it.
This market isn't well covered (or actually, at all) by market research, mostly I think because it's so fragmented. A company I'm working with maintains that it's not a healthy market but it doesn't have much to back this up with, and now I'm curious. I know knitting has had a big resurgence in the last few years and so I'm faintly surprised he said this about stitchcrafts. That said, I have no idea how much knitters overlap with people who enjoy needlepoint or crosstitch, or vice versa.
As an aside, never having thought about doing anything of this kind before, I really rather like this William Morris tulip and rose design and could imagine sitting about in the evenings sewing it.