So, using the theory of friendlist knows all, and in the interests of research for my job: does anyone have any idea about the general growing or fading popularity of stitchcrafts (not including knitting)? By stitchcrafts I mean crosstitch, tapestry and needlepoint. I bandy these words but I'm by no means an expert.

This market isn't well covered (or actually, at all) by market research, mostly I think because it's so fragmented. A company I'm working with maintains that it's not a healthy market but it doesn't have much to back this up with, and now I'm curious. I know knitting has had a big resurgence in the last few years and so I'm faintly surprised he said this about stitchcrafts. That said, I have no idea how much knitters overlap with people who enjoy needlepoint or crosstitch, or vice versa.

As an aside, never having thought about doing anything of this kind before, I really rather like this William Morris tulip and rose design and could imagine sitting about in the evenings sewing it.